About Us
Staff Bios
Cathy L. Kruzic
President
Cathy’s 25 years of experience in public relations, communications and marketing for travel, tourism, hospitality and the sports
industry blend to provide the perfect portfolio of knowledge to assist others interested in improving their market share and public
perception. An active member of several professional organizations including the Society of American Travel Writers (SATW), Travel
Industry Association of America (TIA) , the Denver Metro CVB (DMCVB and the Colorado Hotel & Lodging Association (CH&LA). She has
served on and co-chaired various committees for professional and trade organizations throughout her career. Cathy’s work has earned
her many awards and accolades throughout her 25 years. In October 2002, 5280 magazine featured Cathy in an article highlighting five
of Denver 's top public relations professionals.
A graduate of Iowa State University, Cathy enjoyed brief careers in education and banking before delving into the world of travel and
tourism, where she held such positions as State Travel Director (Kansas) and Vice President of Tourism (Denver Metro CVB). Cathy is the
proud mother of her son, Andy Kruzic, a firefighter for Denver County.
Amy Larson
Account Services Director
Amy joined forces with Cathy 11 years ago and currently serves as Account Services Director. Throughout her tenure at Kruzic
Communications, Amy has coordinated and executed countless campaigns and events including the Colorado Travel Media Marketplace,
a statewide tourism event targeted to members of the travel media and the launch of the “Club Estrellas” premier shopping program,
an international retail program with America’s Premier Shopping Places.
An Arizona State University alum, Amy graduated cum laude with a bachelor's degree in Journalism, with a Public Relations emphasis and
a minor in Spanish. Amy and her husband, Kris Larson reside in Highlands Ranch, Colo. with their son, Kellan.
Janie McCullough
Kruzic Communications, Inc. Marketing & PR Partner
Janie McCullough opened her own marketing consulting firm, McCullough Marketing, in 1996, specializing in marketing and communications
for the tourism and hospitality industry. Prior to establishing McCullough Marketing, Janie served as Vice President of Marketing for
Colorado Ski Country USA. Since opening her company in 1996, Janie has worked with a number of tourism related clients representing
various segments of the tourism industry. A brief sampling includes: United Vacations, Destination Colorado, Waco CVB, Tourism Industry
Association of Colorado and BEWI Productions.
McCullough Marketing services have included the development and implementation of comprehensive marketing plans, public relations for
individual communities, associations and special events, and client representation with other industry tourism partners.
Janie is a graduate of Western State College in Gunnison, Colorado. She is married with twins,both sophomores in college.
Allison McGee Johnson
Kruzic Communications, Inc., Account Services
Allison McGee Johnson has more than 14 years experience in communications and marketing for public, private, government and nonprofit
entities. Most recently she was director of communications for the Gill Foundation in Denver, a $225 million social justice foundation
and one of Colorado’s largest. Prior, as director of public relations for Destination Hotels & Resorts, she developed and implemented
marketing, advertising, collateral and public relations efforts for a portfolio of 25 independent, luxury hotels. Allison has more than
five years experience in both Denver and Washington, D.C. public relations agencies. Recent projects include media relations for the
grand opening of The Robusto Room, a live jazz bar and cigar lounge in south Denver, crisis communications for the University of
Colorado Foundation, and coordination of direct mail pieces for several Denver-metro-area ballot initiatives.
Allison graduated from the University of Virginia with a BS in marketing, and moved to Denver in 1995, where she lives with her husband
and two children.
Awards / Memberships / Etc.
Active Memberships:
Active membership in select organizations leads to improved networking, communications and partnerships. Memberships in these selected
professional organizations have and continue to afford many benefits for our clients.
- Les Dames d’Escoffier – Denver chapter
- Board of Directors, 2006-2007
- Travel Industry Association of America (TIA)
- Board of Directors, 1993 - 1996
- Society of American Travel Writers (SATW)
- Public Relations Co-Chair, 2004-2005
- Denver Metro CVB
- Marketing Committee, 2000-2006
- Colorado Hotel & Lodging Association (CH&LA)
- Public Relations Committee, 2004-2006
- Public Relations Society of America (PRSA)
Special Awards:
Recognition from professional organizations and colleagues indicate a high level of achievement and respect in the fields of marketing
and public relations.
- Society of American Travel Writers’ President’s Award, 2003
- Public Relations Program of the Year, Denver Metro CVB, 1994
- National Council of State Travel Directors Marketing & Promotions Creativity Award, 1987
- National Council of State Travel Directors Special Promotions Award, 1987
- State Travel Director of the Year, TIA, 1985
- National Travel Marketing Award, TIA, 1983
Special Advantages:
Years of working with media across the nation have resulted in excellent personal and professional relationships. A media contact
database of more than 5,000 active journalists, ranging from business (e.g., Wall Street Journal), to consumer travel (e.g., Travel
& Leisure), to travel trades (e.g., Meeting & Incentives, USAE, Travel Weekly), to sports (e.g., Sports Illustrated), offers access
to local, national and international print and broadcast journalists. Wire services (e.g., AP), national daily newspapers (USA Today)
and television/radio networks (e.g., CBS News) are integral parts of the database.
- Well established local and state media contacts
- Well established regional/drive market media contacts
- Expansive and diverse local, national and international media contacts with a travel, sports and business focus
- Ability to dovetail projects and contacts with other clients, minimizing time and expenditures
- 25-years of public relations and marketing experience
- Extensive local, national and international network of professional and industry colleagues
Kruzic Communications, Inc.
